Define Swiss Design or the International Typographic System Style
This movement uses asymmetrical organization that achieves a unity of design. Uses a grid constructed mathematically. The typography of the Swiss Design uses sans serif because it goes along with the mathematical grid that they use. Photography and visuals are objective that present the subject clearly. There is no commercial advertising. Taking New Typography to Switzerland from Germany.

Find an image that you find interesting





Where did the roots of this movement come from?
The roots of this movement came from Ernest Keller and in the curriculum at the School of Design in Basel.


Using ch 22 place one image that you find to be a successful corporate identity system.

(PICTURE IS IN MY EMIAL, HOWEVER I USED THE McDONALDS LOGO)



Using chapter 23, starting on page 402, define a psychedelic poster and place one that you find to be an interesting example of it.
The psychedelic posters have bright colors, curvy lines, and letters were curved to the point that they could not be read. The psychedelic style started during the 1960s, which was a time of social changes, war protests, civil rights movement etc. These posters were making statements the changes. The style poster goes along with the drug revolution that was hitting the country, they give off that “tripped out” feeling.