Define Swiss Design or the International Typographic System Style
This movement uses asymmetrical organization that achieves a unity of design. Uses a grid constructed mathematically. The typography of the Swiss Design uses sans serif because it goes along with the mathematical grid that they use. Photography and visuals are objective that present the subject clearly. There is no commercial advertising. Taking New Typography to Switzerland from Germany.
Find an image that you find interesting
Where did the roots of this movement come from?
The roots of this movement came from Ernest Keller and in the curriculum at the School of Design in Basel.
Using ch 22 place one image that you find to be a successful corporate identity system.
(PICTURE IS IN MY EMIAL, HOWEVER I USED THE McDONALDS LOGO)
Using chapter 23, starting on page 402, define a psychedelic poster and place one that you find to be an interesting example of it.
The psychedelic posters have bright colors, curvy lines, and letters were curved to the point that they could not be read. The psychedelic style started during the 1960s, which was a time of social changes, war protests, civil rights movement etc. These posters were making statements the changes. The style poster goes along with the drug revolution that was hitting the country, they give off that “tripped out” feeling.
Wednesday, April 30, 2008
Sunday, April 20, 2008
American Kitsch
The American Kitsch movement used bold geometric shapes and forms. It is what is now thought of as the designs in the 1950's. It was a movement that moved away from any movements that came before.
What was going on when the mondern art movement made it to America?
It did not become a major influence to American art until the 1930's. In 1913, mondern art was introduced to America in the Armory Show, however it was followed with public rejection because designers then were still focused on illustration. The modern art influence can be seen in American book design, business graphics and magazines (fashion and business editorials)
How was Tschichold's work see in America?
Tschichold's work was very different then what was there. It was met with both excitement and "turmoil".
What immigrants came to America?
Immigrants from France and Russia were coming to America during this time. Some were graphic designers that brought their own style. Designers include Alexander Liberman and Erte from Russia.
Describe how the posters looked in World War Two
Posters created during the second world war was designed to boost the morale of the American citizens, buying bonds and getting men to join the forces. This was done by the words and images they used and also bold colors, to get the public's attention.
The American Kitsch movement used bold geometric shapes and forms. It is what is now thought of as the designs in the 1950's. It was a movement that moved away from any movements that came before.
What was going on when the mondern art movement made it to America?
It did not become a major influence to American art until the 1930's. In 1913, mondern art was introduced to America in the Armory Show, however it was followed with public rejection because designers then were still focused on illustration. The modern art influence can be seen in American book design, business graphics and magazines (fashion and business editorials)
How was Tschichold's work see in America?
Tschichold's work was very different then what was there. It was met with both excitement and "turmoil".
What immigrants came to America?
Immigrants from France and Russia were coming to America during this time. Some were graphic designers that brought their own style. Designers include Alexander Liberman and Erte from Russia.
Describe how the posters looked in World War Two
Posters created during the second world war was designed to boost the morale of the American citizens, buying bonds and getting men to join the forces. This was done by the words and images they used and also bold colors, to get the public's attention.
Thursday, April 17, 2008
Jan Tschichold, Laszio Moholy-Nagy & Typefaces
What did Jan Tschichold hope to accomplish with his book, DIE NEVE TYPOGRAPHIE?
He wanted Germany to move away from the traditional textura and symmetry designs to an asymmetrical approach with a functional design by using the most efficiant way (using machines)
What was the importance of Laszio Moholy-Nagy with photography?
He used dynamic scales and combined illustration with typography. He played with different perspectives, for example, pictures from a bird eye's view. Moholy-Nagy also played with light and space.
What were the importances of typefaces Times New Roman, Futura and Universal Alphabet?
Times New Roman
-Legibility small
-seriffs and short ascenders and decender
-One of the most widely used typefaces
Futura
-includes 15 alphabets
-four italics
-geometrical sans seriff
Universal Alphabet
-paved the way to innovative typefaces following it
-geometrically constructed
He wanted Germany to move away from the traditional textura and symmetry designs to an asymmetrical approach with a functional design by using the most efficiant way (using machines)
What was the importance of Laszio Moholy-Nagy with photography?
He used dynamic scales and combined illustration with typography. He played with different perspectives, for example, pictures from a bird eye's view. Moholy-Nagy also played with light and space.
What were the importances of typefaces Times New Roman, Futura and Universal Alphabet?
Times New Roman
-Legibility small
-seriffs and short ascenders and decender
-One of the most widely used typefaces
Futura
-includes 15 alphabets
-four italics
-geometrical sans seriff
Universal Alphabet
-paved the way to innovative typefaces following it
-geometrically constructed
Wednesday, April 16, 2008
Art Deco through De Stijl
ART DECO
-Style:
-Geometric
-Machine like designs
-Infulences
-Art Nouveau
-Vienna Secession
-Bauhaus
SUPREMATISM
-started by Kasimir Malevich
-He focused on form and color
-Style
-nonobjective
-very abstract
-geometric
-not have scence that are usually found in nature
-Example: Malevich painted on a clean white background, a black square
CONSTRUCTIVISM
-Cut all traditional ties to the traditional art
-centered themselves, as artists, to industrial, visual communication design
-no longer creating paintings but focus on posters
-Example: Aleksei Garis' Konstruckivism (1922)
DE STIJL
-Started in the Neitherlands in 1917
-Driving forces in the movement:
Theo von Doesburg
Piet Mondrian
Bart Anthony Van der Leck
Vilmos Huszan
-Artists looked for "a universal laws of equilibrium and harmony for art"
-Influences and Styles:
-Van Gogh
-uses neutrals and primary colors
-Symbolic
-Uses nature
-geometric abstraction
-Style:
-Geometric
-Machine like designs
-Infulences
-Art Nouveau
-Vienna Secession
-Bauhaus
SUPREMATISM
-started by Kasimir Malevich
-He focused on form and color
-Style
-nonobjective
-very abstract
-geometric
-not have scence that are usually found in nature
-Example: Malevich painted on a clean white background, a black square
CONSTRUCTIVISM
-Cut all traditional ties to the traditional art
-centered themselves, as artists, to industrial, visual communication design
-no longer creating paintings but focus on posters
-Example: Aleksei Garis' Konstruckivism (1922)
DE STIJL
-Started in the Neitherlands in 1917
-Driving forces in the movement:
Theo von Doesburg
Piet Mondrian
Bart Anthony Van der Leck
Vilmos Huszan
-Artists looked for "a universal laws of equilibrium and harmony for art"
-Influences and Styles:
-Van Gogh
-uses neutrals and primary colors
-Symbolic
-Uses nature
-geometric abstraction
Sunday, April 13, 2008
A.M Cassandre
One work by A.M Cassandre was the poster he designed for the newspaper, L'Intransigeant. However I could not find the image to post. Cassandre, made a big impact in advertising and brought back the excitement for posters in France. I thought that the poster he designed for the newspaper was inovating in the design. The abstract design is eye catching and draws in the viewer. I liked how he used a plain black background to emphasize the subject.
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